Tharso Vieira

Résumé

My professional goal was never to build a job title, but a toolbox (strategy, creative, product, design, technology, and the integration between these disciplines) that could solve all kinds of problems.

2025–today

BRISECo-founder

Environmental risk intelligence. From satellites and sensors to business decisions.

2021–2025

CapgeminiHead of Practical Innovation

AI for breakfast, lunch, and dinner. And immersive interfaces between meals.

2019–2021

LOV3 MattersIndependent consultancy

A one-man consultancy: understand the problem, assemble the squad, solve it.

2018–2019

House of HagensPartner & Director

Banco Safra: digital ecosystem unification, 12 assets redesigned.

2017–2018

Try Consultoria (WPP Group)Strategy Director

Several e-commerces and apps: Casas Bahia, Ponto Frio, Tok&Stok (awards included), Avon, Avenue (site and branding). Short time, good results.

2017

Grupo TV1Planning / Creative Director

GOL digital rebrand and website, Selfie Check-in, Bradesco, Localiza.

2016

FSBExecutive Creative & UX Director

The Rio 2016 Olympics, at Brazil's largest PR agency.

2014–2016

IBM iXCreative Director & UX Director

BIA (Bradesco), the IBM+Apple partnership, and countless apps for banks, insurers, and retailers.

2012–2014

RIOTExecutive Creative Director

Over 100 people in creative. Chaos, but an incredibly fun one.

2011–2012

Santa Transmedia (NYC)Managing Director

A year prospecting in New York. Found out I'm not that good at it.

2008–2011

DentsuDigital Manager

Toyota, Nestlé, Sony, Nissin.

2008–2010

Gruda em MimPartner

Decompression: Gilberto Gil, Nando Reis, Capital Inicial, Google, and Apple.

2005–2008

McCann OnlinePlanning & Project Director

First big-agency experience (Santander, GM, Microsoft, Coca-Cola, Mastercard).

1997–2005

MM CastilloFrom copywriter to absolutely everything

The beginning of Brazil's commercial internet — and of my compulsory versatility.

full version · print / save PDF

Startup · Co-founder

BRISE > Risk Intelligence_

Data is knowing it rained. Intelligence is knowing what to do about it. Preferably, before.

The world is full of generic environmental data. Satellite imagery and weather stations are commodities. What's missing is the middle layer: understanding what a specific microclimate means for the business operating on that terrain. That's the difference between data and intelligence.

brise.science →

cognitive ergonomics

The ecosystem NR-01 created

When Brazil's psychosocial-risk regulation came into force, I went after everything that formed around it: 40+ organizations catalogued, 48 burnout court rulings analyzed one by one, an interactive ecosystem map and an essay about the chair nobody sits in (the one that designs the work, instead of treating the symptom).

The interest was born from Prumo and met something I've been doing for decades: digital product design. This essay is the result (and a statement: this is what I want to work on).

If you feel like talking about this stuff, ask me out for a coffee. I'd love that.

Top view of a work meeting with one empty chair (sketch from the essay)

ergonomiacognitiva.work →

15 / 115

Esperou o momento certo a vida inteira. A deixa nunca veio.

Analog Freak lov3matters.com.br →

Self-initiated

I can spend hours on a type-foundry site just looking, downloading nothing, for the sheer pleasure of watching each letter resolve its own curves.

I have that same soft spot for micro-stories (tales that fit in a single breath and still, every now and then, tie a knot in you).

This is a personal project that brings the two together. I built it purely for aesthetic delight. Hope you enjoy it.

Panorama BRISE 01 · original research · may 2026

95 tools, R$27bn, who integrates?

I mapped Brazil's climate tools and public funding: the money exists (R$27bn in 2026), 1,594 municipalities can't access it, and the decision layer connecting both ends is missing.

the 95 tools, across the 8 decision stages

Diagnosis (49)

Monitoring (14)

Planning (9)

Alerts (8)

Measurement (6)

Funding (5)

Prioritization (2)

Response (2)

Source: BRISE inventory, 95 tools catalogued from official sources.

ClimateSensingCivil defenseWaterSocio-territorialData infraGovernance

cenariobr.brise.science →

Prumo Your head will thank you

Your brain was built to have ideas, not to hold them.

Every open loop takes up a slot of your attention, running in the background like a mental tab you never close.

Prumo is an AI agent that works as a single inbox for everything in your life. You dump the chaos (text, audio, email, photo, work life, personal life...). It interprets, organizes, and surfaces each thing at the right time.

prumo.me →

ciranda

Thinking alone converges too soon.

You start with an idea, assemble a table of specialists — strategists, creatives, the resident skeptics, and a couple of geniuses — and run the debate. Or just watch the sparks fly. More perspectives, and the idea travels further than it would alone.

Nico
Dr. Adaora
Hana
Darius
Margot
Priya
Alistair
Lian
Tate
Emilio
Klaus
Zuri
Jiwon
Callum
Leonardo da Vinci
Salvador Dalí
Edward de Bono
Joseph Campbell
Steve Jobs
Iara
Joaquín
Folake
Konrad
Astrid
Eitan
Camila

ciranda.tharso.com →

Vanitas — skull, hourglass, clock, dead flowers

Self-initiated project

O Plano

A conversation about death to organize life.

My father died with tons of things left unsaid. And then I realized it doesn't have to be like that.

O Plano is an AI that guides you through a conversation about what matters to you while you're alive. Values, autonomy, care preferences. At the end, it generates your advance directive, ready to formalize. But beyond the document, the reflection itself is worth it.

No signup, nothing stored. When you close the tab, the conversation ceases to exist. A subject like this deserves a safe space. Free and open source.

oplano.life →

AI skills · Open source

Claude Skills (not just for Claude)

Each of these skills runs a process I need to do well and often. Think, decide, extract, generate. Built for my own use, but they work for anyone. Open source.